I woke up knowing it was time to start my blog. Not think more about starting my blog. But, leave bed, grab my lap top, and begin typing. That was 6 minutes ago.
Now I have a blog.
Of course, I have no idea which blogging application I’ll use to get it in front of people. I’ve heard loose facts about what makes some better than others. But, the important thing is the content. Just start typing.
That was the only way to battle the decision demon. See, in our business – the information marketing business, we are buried under the new best way… all day, every day. If we have an idea and we aren’t sure how to get it to the page, there are always 10 choices from 10 companies touting a “better solution.”
If you follow your instinct to start with researching the best method – chances are you’re idea will never see the page at all.
I met with an amazing group of people yesterday. 7 doers. We’d never met, except on a message forum. Brought together by nothing more than a similar interest and location on Earth.
We ranged in age from 18 – 62. All excited about what we do. And glad to spend a few hours around people who speak our language for a change. (Ever been to a cocktail party where anyone knew of Eben Pagan… or had an opinion about his recent pre-launch email campaign?)
The coolest part was, everyone there had taken a different path, both physically and technically, to get to a similar place.
One self-development marketer hates writing, but loves video. So, when he needs to communicate an idea, he records it and sends it off to be transcribed. Problem solved.
One woman was a celebrity newspaper writer in her town, but had no presence on the Internet. So, she started writing, and sharing, and list building long before it was a marketing tactic. Now she’s an Internet celebrity in her niche. Problem solved.
The youngest person among us was only 18. The next youngest person there was twice his age, yet the 18 year-old fielded the most questions. He got started in IM when he was only 12. He was good at fixing computers. So, he wrote a manual on how to do it. His sales page was an amateur swipe of other amateur swipes. He sold 12,000 copies of his book. No problem.
Having the chance to meet these people, who before yesterday were just random names posting on a message board, was fulfilling in a lot of ways. But the best lesson I took away from the day is that there is a solution to every problem. In fact, there’s sure to be 10 solutions if you ask around enough…
The important thing is to do just get the idea to the page. Then let the better way find you. It always will.
If you do it the other way around, chances are you’ll never do anything.
The universe is bloated with abandoned ideas – some with the potential move mountains and change history to be sure. But I’ve never heard of a great one dying because it was delivered in the wrong format.
This blog is about big ideas and getting them to the page.
Now, I’m off to find the best blogging application. Or the worst. Who cares. We’re here and that’s a good start.
